Read the original post: Man, Myth, Winner: Darrin Massena!
Read the original post: Man, Myth, Winner: Darrin Massena!
Read the original post: Picnik At the WTIA Awards
Read the original post: Picnik Goes SXSW!
The Point: This was part of a Spring full of asking people to vote for us in the various awards stakes we were in that year. My challenge was to come up with a new, engaging way of saying “vote for us” every time.
Read the original post: Have You Voted Today?
And: I Say Photo & Video, You Say Picnik!
And finally: Last Chance to Vote!
The Point: Darrin was nominated for the WTIA’s Technology Innovator of the Year Award, and this post needed to drum up votes for him (he won!) I went through several versions of this, starting with interviewing Darrin for details about his history and background, and came back with a very long article which needed drastic whittling down. The man’s done a lot in his life.
Read the full post: Man, Myth, Legend: Darrin Massena
The Point: The title, Keep Austin Awesome, plays off of Austin’s motto “Keep Austin Weird”, combining it with our own oft-stated awesomeness. Plus the post is a call for votes. We didn’t win, but Flickr did and we like to think we make Flickr that much more awesome.
Read the original post: Vote Picnik and Keep Austin Awesome!
The Point: 2008 was a spectacular year for Picnik. Traffic enjoyed a 1400% increase, the Freemium business model was launched with the unveiling of the “free side”, business and product partnerships kept coming with the addition of FontShop, Myspace, Photobox, etc. There were lots of new features added and tons of press mentions and awards, including the I.D. Award for Interactive Best in Show. This post just had to list all those things not only for showing off to our users but also support a concurrent PR “momentum” push.
Read the original post: Picnik 2008 Year in Review
Read the original post: We Pixelate the Competition
The Point: To announce two awards and a press mention all in one post! And a little showing off:
From the smooth registration form (observe how password and email confirmation fields are hidden until you need them, reducing the perception of complexity) to the actual “in-the-basket” look and feel of this Flash application, Picnik is a joy to use inside and out.
Read the original post: It’s Smashing, ‘Tis
Read the original post: A Tale of Two Trophies and Tons of Traffic