Marketing

Featured Feature: Spring

Monday, February 15th, 2010
Spring

Featured Feature: FOOTBALL!

Monday, February 1st, 2010
Football

The Point: Help Picnikers celebrate a certain popular, internationally-televised American Football sporting event, without actually mentioning said event by name, or calling down whole legions full of lawyers.

Picnik 2008 Year in Review

Saturday, January 10th, 2009
Picnik 2008 Year in Review

The Point: 2008 was a spectacular year for Picnik. Traffic enjoyed a 1400% increase, the Freemium business model was launched with the unveiling of the “free side”, business and product partnerships kept coming with the addition of FontShop, Myspace, Photobox, etc. There were lots of new features added and tons of press mentions and awards, including the I.D. Award for Interactive Best in Show. This post just had to list all those things not only for showing off to our users but also support a concurrent PR “momentum” push.

Read the original post: Picnik 2008 Year in Review

Flickr Picnikers Group: Holidays Around the World!

Tuesday, December 2nd, 2008
Flickr Picnikers Group: Holidays Around the World!

The Point: To announce another monthly contest on the Flickr Picnikers group. This one was intended to be a little different, in that we translated it into Spanish (our third-biggest country for originating traffic at the time was Mexico and many other Spanish-speaking countries weren’t far behind) to see if it couldn’t drum up some non-English language participation in that group. There are several Picnik-related fan groups on Facebook, several of which are formed by users in Latin America.

A lesson learned here: An international audience really doesn’t catch onto the American habit of referring to the holidays around Christmas as “The Holidays”. The contest got off to a slow start because, even though the group admin’s example was specifically Christmas-related and the contest took place in December, valuable time passed with people entering standard vacation picks and further clarification was necessary.

Read the original post: Flickr Picnikers Group: Holidays Around the World!

And the winners: Flickr Picnikers Group: Winners Around the World!

Free Stuff Begets Free Stuff!

Wednesday, July 23rd, 2008
Free Stuff Begets Free Stuff!

Read the original post: Free Stuff Begets Free Stuff!